Sales are human, not digital

Saying that the role of salespeople has become considerably more complex over the past 10 years is not anything new.

In reality the entire sales process went through a complete change of paradigm, that not every company has deciphered and integrated yet.

Those who think that adding last minute “digital tools” to old processes is enough, will sooner or later be sorry.

People issue

We need to find someone who is 50% technical and 50% business development. The person we have for this role right now is not able to sell…